NEW ORGANIC MILK LOGO SPLASHES ONTO SUPERMARKET SHELVES
This press release was posted on : 19th November 2002
A new logo for organic milk has started appearing on supermarket shelves across the UK, helping improve shopper awareness of the health benefits of the category, and generating consumer education opportunities.
The distinctive logo - featuring an anthropomorphic splash of milk - includes the slogan 'organic milk for life'. It is currently being introduced across all Sainsbury's own-label organic milk, which will also feature the OMSCo web-site address, www.organicmilk.co.uk.
In addition, the logo is to be gradually introduced as a feature on all Yeo Valley Organic products as and when packs are re-designed.
OMSCo Marketing Director, David Whiting, said: "The splash logo already has consumer recognition of 15%, and will be supported by our continuing 'drink organic' PR campaign. The logo helps consumers make the link between organic milk and their health, and by driving traffic to our web-site, it will also encourage consumers to learn more about the organic difference in dairy."
Consumers may also spot the logo on OMSCo's new fleet of environment-friendly tankers, operating country-wide.
Ends
"For further information contact the 'drink organic' team at Grayling Public Relations, on 0117 922 7799. Images of the logo are available on request
OMSCo was formed in 1994 when five like-minded
organic dairy farmers joined forces to sell their organic milk. Now with around 500 members, OMSCo is the largest and longest established UK organic milk supplier.