Hedgerow Safari
OMSCo LAUNCHES MILLION POUND CONSUMER CAMPAIGN
This news article was posted on : 01st September 2009
This month we've launched a new advertising campaign to encourage families to make the switch to organic milk for as little as £1.00 a week, highlighting the different uses for milk throughout the day featuring the line, ‘go organic with every sip’. The television campaign is running on ITV, digital and Sky channels around lifestyle food programmes and is supported by a consumer PR campaign and print campaign in women's lifestyle press.
Richard Hampton, sales and marketing director for OMSCo commented, ‘We are delighted with the campaign. Consumers can immediately increase their organic intake by purchasing organic milk at a relativity low cost, which has particular resonance in the current climate. We’re hoping the consumer will understand the benefits and start making the switch.’
OMSCo was formed in 1994 when five like-minded
organic dairy farmers joined forces to sell their organic milk. Now with around 500 members, OMSCo is the largest and longest established UK organic milk supplier.